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Podcasting Insights on SoundCloud

  1. How can I view insights for my podcast on SoundCloud?

    • You can view insights for your podcast through your Insights Overview page. Access this page anytime through the drop-down menu from your avatar on the top navigation header.
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  2. What does the play count represent in SoundCloud's podcast metrics?

    • The play count shows the total number of times your fans have listened to your sounds on SoundCloud.com, through the embedded player, mobile apps for iOS and Android, and via the API. It also includes streams and downloads through your RSS feed.

  3. What does the download count indicate?

    • The download count reflects how many times someone clicked the download button on SoundCloud.com or the embedded player.

  4. What are public and private insights in SoundCloud's podcast metrics?

    • Public insights, such as plays, likes, comments, and repost counts, are displayed publicly by default. However, Artist Pro users can hide these metrics using the Quiet Mode feature. Download counts, available to Artist Pro users, are private and visible only when signed into your account.

  5. What does the 'Other Sources' section show in the podcast insights?

    • The 'Other Sources' section displays stats from outside SoundCloud, tracking where users have listened to or downloaded your episode. It includes metrics from websites, RSS feeds, and third-party apps. However, some plays from specific platforms (e.g., Spotify) may not be trackable by SoundCloud, which can lead to discrepancies if you try to total all the tracks together.
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  6. What are the Metrics and their Impact on Podcast Growth?

    • Plays:

The total play count is a direct indicator of how often your content is being consumed. A higher play count generally signifies growing interest and audience engagement with your podcast. Consistent increases in play count can reflect effective promotion or compelling content that resonates with your audience.

  • Downloads:

The download count is crucial for understanding how many listeners prefer to consume your content offline. A high download count may indicate a loyal audience that values your content enough to store it locally, which can be a positive sign for building a dedicated listener base.

  • Public vs. Private Insights:

Public insights help you gauge audience interaction and engagement with your content. For example, a high number of likes and comments could indicate strong listener approval, potentially attracting new listeners. Private insights like download counts can help you assess true audience demand without public scrutiny.

  • Other Sources:

Understanding where your audience is listening from—whether through direct RSS feed downloads, embedded players on other websites, or third-party apps—can help you tailor your distribution strategy. If a significant portion of your audience listens through a particular third-party app, you might want to focus on optimizing your presence on that platform.

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