What are the best practices for choosing a display name for branding purposes, especially for artists?

When selecting a display name on SoundCloud:

• Keep it Consistent: Ensure your display name aligns with your branding across other platforms. This consistency helps fans easily recognize and find you.
• Make it Memorable: Choose a name that is unique, easy to remember, and reflects your style or genre. Avoid using overly complex characters or symbols that might confuse your audience.
• Consider SEO: Think about how your name might appear in search results. A clear and simple name can improve your visibility when fans search for your music.

How should artists choose a profile URL for effective branding?

When setting your profile URL:

• Keep it Simple and Direct: Your URL should be straightforward and closely related to your display name. This makes it easier for fans to find and share your profile.
• Avoid Special Characters: Stick to letters and numbers in your URL to ensure it’s easy to type and remember.
• Think Long-Term: Choose a URL that you will be comfortable with as your brand grows. Changing your URL later can lead to confusion and broken links.

By carefully selecting your display name and profile URL, you can create a strong, cohesive brand presence on SoundCloud that helps you stand out and be easily discovered by your audience.

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