Your promotions are priced based on a CPM (cost per thousand impressions) model, which means we charge you based on how many impressions are delivered to your target audience. An impression is equal to a view. For example, a $20 CPM means for every 1000 impressions, or views, you pay $20.
Promote on SoundCloud offers two pricing options based on which targeting level you choose: Simple (lower CPM) or Advanced (higher CPM).
There is also a minimum booking spend, so you can either meet that minimum via one promotion or split that spend across multiple promotions in the same booking.